Wednesday, January 02, 2008

Best Marketing Books of 2007

Made to Stick by Chip and Dan Heath
Meatball Sundae by Seth Godin
Authenticity by James H. Gilmore and B. Joseph, II Pine
BrandSimple by Allen P. Adamson and Martin Sorrell
Creating Customer Evangelists by Ben McConnell, Jackie Huba, and Guy Kawasaki
Duct Tape Marketing by John Jantsch
Truth: New Rules for Marketing in a Skeptical World by Lynn B. Upshaw
Neuromarketing by Patrick Renvoise and Christophe Morin
Boomer Consumer by Matt Thornhill and John Martin
Join the Conversation by Joseph Jaffe
What's Your Story? by Ryan Mathews and Watts Wacker
The New Rules of Marketing and PR by David Meerman Scott

75 comments:

Anonymous said...

Thanks for including us on the list!

Anonymous said...

Great List,
We just announced the Marketing Prowess Top Marketing and Business Books of 2007... Made to Stick made our list as well so did:

1. Citizen Marketers by Ben McConnell and Jackie Huba.

2. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony Williams

3. The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

4. The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee and Steve Baldwin

I haven't read Neuromarketing by Patrick Renvoise and Christophe Morin so I need to check it out. Thanks again for the list of recommended reads.

-Editor, Marketing Prowess

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