John Jantsch's 7 Steps to Small Business Marketing Success

Here is a great podcast by John Jantz on how to be successful in small business marketing.



The Seven Steps
1) Narrow your marketing focus to ideal customers
2) Differentiate or compete on price
3) Create marketing materials that educate
4) Lead generate to be found instead of hunt
5) Create a lead conversion process
6) Harness technology and the Internet
7) Live by the calendar

via Duct Tape Marketing