If you haven't heard of it already, The Duct Tape Marketing Blog is a tremendous resource for small businesses. The content is practical and insightful and very to the point.
He also creates great podcasts where he interviews some of the biggest names in marketing.
Here's the 3 Best Pointers from The Duct Tape Marketing Blog
3. Don't compete on price. Someone will always be willing to go out of business sooner. Give your customers reason to pay a premium.
2. Referrals are more effective than other marketing strategies, because people trust the recommendations of people they know.
1. Do things for your customers that let them know you lay awake thinking of ways to make thier lives better.
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