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Listen to Past Ad-Tech Speakers

The following is a guest post from The Executive Marketing Blog.

Ad-tech.com advertises itself as “The Event for Digital Marketing.” An initial glance around the web-site will immediately confirm that Ad-Tech, in fact, the event. When the initial Ad-Tech.com page loads in a browser‘s window, they will be immediately be presented with a list of international cities where Ad-Tech has a presence. Sydney, Paris, San Francisco, Singapore, Chicago, Tokyo, London, New York, Shanghai, and Beijing all have clickable links in the left hand frame of the browser bar. Clicking on any of these cities will bring up a page detailing events scheduled for the near future in that particular location. For example, upon clicking on Chicago a reader will see a list detailing upcoming conference and exhibit hall hours with a list of keynote speakers, conference sessions, and regular speakers. Each speaker’s name is listed along with a headshot photograph. Keynote speaker’s names are clickable to provide the user with additional biographical information.

An extensive “Missed a Session” section of the site contains a series of podcasts. Each podcast contains a clear label, a very clear description of the topics discussed, and an easily accessible download button. The file size of the podcast is also presented to the right (measured in MB). Any person who did not want to download the actual podcasts can also listen to them in a background browser window. This section will prove particularly useful to business representatives who were unable to attend a particular conference.

Any company looking to actually be a sponsor or speaker, or to host an exhibit at an Ad-Tech conference, can find all of the pertinent contact details on the homepage. Clicking on any of these three opportunities will bring up specific contact information for Ad-Tech representatives the world over, as well as detail the advantages doing business with Ad-Tech provides. Any company looking to increase their digital marketing presence would benefit from Ad-Tech’s services, and at Ad-Tech.com a browser has access to all the information they need to attend a conference or exhibit on digital marketing in several major international cities.

This article has been republished with permission from The Executive Marketing Blog.

You Tube Star=Great Marketing for Stride

Matt is a guy who made a video of himself doing a goofy dance in several interesting locations all over the world. It became a viral hit on You Tube and Stride sponsored him to do a encore tour. The second edition of the video came out 2 months ago and already has over 9 million views! Stride is smart because they have acquired the attention of millions with their "ad", and probably spent less than it would have cost for a traditional ad. They have also created good will by sponsoring something that has entertained and inspired people everywhere.

MC Hammer on Digital Marketing

The latest episode of Stanford Entrepreneurial Thought Leaders has a panel of musical artists who discuss how the new digital landscape is affecting the music industry. I was pleasantly surprised, although I probably shouldn't be, about the marketing savvy of MC Hammer. He discusses how digital marketing is empowering artists to cut out the middle man and dramatically cut marketing costs for a new album launch. He also comments on how twitter can be a tremendous tool for artists because it can instantly reach thousands of loyal fans.

Jackie Huba on Customer Evangelism

Jackie Huba is one of the world's foremost experts on customer evangelism. Her book Creating Customer Evangelists is an excellent read with several interesting case studies such as Dunkin Donuts, Build-a-Bear, Southwest, and the Dallas Mavericks. Her presentation profiles how these companies have been able to build a customer base so loyal and passionate that they are like having an additional sales force that works for free.

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Marketers Failing at Social Media

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Jerimiah Owyang, Sr Analyst at Forrester was recently interviewed on Marketing Voices and said that a recent study revealed that most marketers are earning a failing grade on their social marketing efforts. The reason that he gave was that many marketers do not understand a fundamental element of social marketing - the social part. The study found that most campaigns are achieving poor results because marketers are treating social marketing as if it were traditional marketing, and trying to communicate directly with the individual. This is a mistake, according to Owyang, because the social marketing is most effective when consumers are talking to other consumers. One successful campaign is BMW's Graffiti campaign on Facebook, where they created an online coloring contest. Individuals can share their vandalism of the BMW Series 1 with their friends, who can then learn about the new model.

Sean Moffitt on Wiki Branding

I would define Wiki Branding as empowering your customers to build your brand. This is an excellent presentation by Sean Moffitt in which he describes some really innovative things companies are doing to engage their customers. For example Jones Soda has put thousands of photos of their customers on their labels and you can have your soda customized with your own photo.