The Da Vinci Strategy

With all the buzz swirling around the upcoming release of Da Vinci Code, it shows just how powerful a controversy can be. The reason: it chose to be remarkable. When you go against the grain and venture into waters not often traveled, you set yourself apart from the competition. It's a classic example of Blue Ocean Strategy. Instead of being another special effects blockbuster, it started it's own category: the thought-provoking adventure film. I can't remember a movie generating this much buzz and media frenzy. Christian groups boycotting the film and saying we shouldn't see it, are actually inadvertently advertising the film! They actually toned down the controversial thesis of the movie, which I think was a mistake, but it should still be a huge hit.