Many restaurants have secret off the menu items that can only be ordered by customers in the "loop".
At Jamba Juice you can order the following smoothies: Strawberry Shortcake, Gummy Bear ,Peanut Butter and Jelly, Starburst, Fruity Pebbles, Push-pops, and Skittles.
At IN-N-OUT Burger they have Double Meat, Protein Style (lettuce wrap instead of bun), 3X3, and 4X4 on their "secret" online menu.
According to consumerist.com, Starbucks policy requires baristas to make any crazy concoction you can think of no matter what!
This topic is discussed in the latest great episode of Podtini, Matt and Don discuss how this innovative and inexpensive marketing activity can create exclusivity and generate great word of mouth.
IN-N-Out Secret Menu