We always hear that companies are trying to improve customer service. But what if a company did the opposite? At Dick's Last Resort resturants in San Antonio, San Diego, Chicago, and Dallas, the waiters are trained to be obnoxious, offensive, and rude to customers, and people love it! They will throw your silverware on your table and make fun of you or make faces at you, but it is all an act and it has made Dick's a tourist destination. I'm not suggesting companies should adapt Dick's customer service practices, but sometimes going completely opposite of your competition can really set you apart.
Dick's Last Resort Website