Saturday, August 25, 2007

Brand Crisis Management in China

China Airlines had an interesting strategy for crisis management. After one of their planes exploded on the runway they painted over the logo! Hmmm, I guess they figured no one would find out.

1 comment:

Anonymous said...

thanks for sharing the video. regarding the logo, are you talking about China Airlines or Air China?


They do have different logos... and the one in the accident seems to be consistent to me. :)