Wednesday, September 12, 2007

What is Marketing?

"Marketing is every bit of contact your company has with anyone in the outside world."

-Jay Conrad Levinson in Guerrilla Marketing

"Marketing is the pervasive set of activities that attempt to influence individual or organizational choice."

-Laura Adams in the MBA Working Girl Podcast

"Marketing is getting people who have a specific need or problem, to know, like, and trust you."

-John Jantsch in Duct Tape Marketing

No comments: