"Marketing is every bit of contact your company has with anyone in the outside world."
-Jay Conrad Levinson in Guerrilla Marketing
"Marketing is the pervasive set of activities that attempt to influence individual or organizational choice."
-Laura Adams in the MBA Working Girl Podcast
"Marketing is getting people who have a specific need or problem, to know, like, and trust you."
-John Jantsch in Duct Tape Marketing
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