Thursday, October 25, 2007

Marketing Book Picks of the Week

Life After the 30 Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe

The Elements of Persuasion
: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell and Robert Dickman

Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them by Michael J. Silverstein, Neil Fiske, and John Butman

The Pursuit of Wow! by Tom Peters

see Marketing Reading List in Right Column for More Marketing Book Suggestions

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