Life After the 30 Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell and Robert Dickman
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them by Michael J. Silverstein, Neil Fiske, and John Butman
The Pursuit of Wow! by Tom Peters
see Marketing Reading List in Right Column for More Marketing Book Suggestions
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