Monday, December 24, 2007

Chocolate Rain Ad

Chocolate Rain is one of the most popular viral videos of the year with over 12 million You Tube views. Dr. Pepper recently approached creator, Tay Zonday and produced a big budget music video to promote their new Cherry Chocolate Diet Dr Pepper. The video is only available on the web and has been viewed over 1.9 million times! This is an example of commercials as content, a great way to get a message across at a time when consumer's attention is so elusive.

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