Tuesday, April 08, 2008

10 Best Marketing Quotes of All Time

Put these quotes on your fridge, read them when you wake up, tell them to your friends:

10. The greatest enemy of a good plan is the dream of a perfect plan. -Carl von Clausewitz

9. As long as I have failed to defeat my enemy, I must fear that he will defeat me; therefore I am not in sole control; he controls me just as I control him. -Carl von Clausewitz, On War (1832)

8. Try not to become a man of success but rather a man of value. -Albert Einstein

7. If Thomas Edison had used a focus group he would have just invented a bigger candle. -from The Brand Show episode "The Science of Branding"

6. Great wisdom not applied to action and behavior is meaningless data. -Peter Drucker

5. Advertising is a tax for having an unremarkable product. -Robert Stephens, Founder of the Geek Squad.

4. Customers can't always tell you what they want, but they can always tell you what's wrong. -Carly Fiona on the Entrepreneurial Thought Leaders podcast

3. If you want to understand how a lion hunts don't go to the zoo. Go to the jungle. -Jim Stengel CMO of P&G

2. The purest treasure mortal times can afford is a spotless reputation. -William Shakespeare

1. It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. -Charles Darwin

1 comment:

Natalie said...

Some great quotes here. All of these speak to a different aspect of traditional and cutting-edge marketing. Thanks for the thinking material!