From the Wall Street Journal:
Now comes news that a Seattle bar is banning customers from wearing Google’s head-mounted smartphone. The 5 Point Cafe posted a message on its blog declaring that the bar would be a “No Google Glass zone”: If you’re one of the few who are planning on going out and spending your savings on Google Glasses – what will for sure be a new fad for the fanny-pack wearing never removing your bluetooth headset wearing crowd – plan on removing them before you enter The 5 Point. . . . . .Although they may lose out on some customers who are tech early adopters in Seattle, it is smart from a marketing perspective to communicate that their bar doesn't cater to everyone but a specific type of customer who is looking for privacy and doesn't like technology.
According to the owner of the bar, “First you have to understand the culture of the 5 Point, which is a sometimes seedy, maybe notorious place. People want to go there and be not known … and definitely don’t want to be secretly filmed or videotaped and immediately put on the Internet.”
The 5 Point Bar wants to communicate a brand message of being a private and seedy place. Although they run the risk of being associated as an anti-technology establishment, that label is aligned with their brand. What do you think? Is it wise for them to take this stance?
Creative Commons photo by Dennis Crowley