A great episode of Podtini this week discusses a study that found which where ads annoy us the most and where they seem more acceptable. The study was conducted by Arbitron.
Ad Location / Percent Who Found Ads Acceptable
Movie Theater (53%)
This study shows that movie theater ads annoyed people least and internet ads annoyed people most. Movie theater advertising has been shown to have considerably higher recall rates and they are presented to a captive audience. The average movie attendee arrives 24 minutes prior to the film starting, so that's a lot of time the audience is waiting around and likely to be receptive to an interesting ad.