Today the Wall Street Journal reported that NBC is trying to reintroduce live commercials that were standard during the 1950's. On Tuesday's "The Tonight Show", actors will perform a live skit promoting Garmin's auto GPS devices. This is the latest creative strategy to keep TiVo viewers tuned into the commercials. I have seen very few commercials since I got my DVR, but during some episodes of Scrubs, NBC has gotten me to stop zipping by sandwiching a mini-interview between commercials. TV ads will have to adapt to the changing environment in order to survive. It will be interesting to see if the live skit catches on.