Saturday, September 22, 2007

Marketing Book Picks of the Week

The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
by Jon Berry, Ed Keller

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
by David Verklin, Bernice Kanner

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by Joseph Michelli

The Experience Economy: Work Is Theater & Every Business a Stage
by B. Joseph Pine, James H. Gilmore

How Customers Think: Essential Insights into the Mind of the Market
by Gerald Zaltman

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