A Clear Eye for Branding
by Tom Asacker
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
by Chris Murray
-This looks interesting because it summarizes the main ideas of several influential marketing books, which can save you from having to read all of them yourself.)
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
by Anthony Ulwick, Anthony Ulwick
BrandSimple: How the Best Brands Keep it Simple and Succeed
by Allen P. Adamson
-93% of Amazon reviewers gave 5 stars.
see Marketing Reading List in Right Column for More Marketing Book Suggestions
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